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Analytics

Bounce Rate

The percentage of visitors who leave a website after viewing only one page without taking any action.

What is Bounce Rate?

Bounce rate is a web analytics metric that measures the percentage of visitors who land on a page of your website and then leave without clicking through to any other pages or taking any meaningful action.

How Bounce Rate is Calculated

Bounce Rate = (Single-page sessions / Total sessions) × 100

For example, if 1,000 people visit your homepage and 400 leave without visiting another page, your bounce rate is 40%.

What’s a Good Bounce Rate?

  • Blog posts: 70-90% (visitors often read and leave)
  • Landing pages: 60-90% (depends on the goal)
  • Service pages: 40-60%
  • E-commerce: 20-45%
  • B2B websites: 30-50%

How to Reduce Bounce Rate

Improve page load speed, ensure content matches user intent, add clear calls-to-action, improve internal linking, and make navigation intuitive. Mobile optimization is also critical as mobile users tend to bounce more frequently.

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Attribution Model

A framework for determining which marketing touchpoints receive credit for driving conversions.

Churn Rate

Churn rate is the percentage of customers who stopped doing business with you during a given period of time.The formula is simple: divide the number of customers you lost by the number you started with, then multiply by 100. If you began the month with 200 customers and lost 10, your monthly churn rate is 5%. It sounds like a straightforward accounting exercise. It is actually one of the most telling signals about your business health. A rising churn rate means customers are leaving faster than you can replace them. A declining churn rate means your product, service, and experience are working.For most established businesses, an annual churn rate below 5% is considered healthy. Above 7% and you should be asking hard questions about why customers are walking away. Churn rate is not just something to measure it is something to act on. The customers leaving your business are telling you something. The only question is whether you are paying attention.

Click-Through Rate (CTR)

The ratio of users who click on a specific link compared to the total number of users who view a page, email, or ad.

Customer Lifetime Value (CLV/LTV)

The predicted total revenue a business can expect from a single customer account throughout their relationship.

Google Analytics

A free web analytics service that tracks and reports website traffic, user behavior, and marketing performance.

Return on Investment (ROI)

A measure of the profitability of an investment, calculated by dividing net profit by the cost of investment.

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