Google Analytics

A free web analytics service that tracks and reports website traffic, user behavior, and marketing performance.

What is Google Analytics?

Google Analytics (GA) is a free web analytics platform that helps you understand your website visitors, how they found you, what they do on your site, and whether they convert. It’s the most widely used analytics tool globally.

Google Analytics 4 (GA4)

GA4 is the latest version, replacing Universal Analytics. Key differences include:

Event-based tracking instead of session-based
Cross-platform tracking (web and app)
Machine learning insights and predictions
Privacy-focused design with cookieless measurement

Key Metrics to Track

Users and Sessions: How many people visit
Traffic Sources: Where visitors come from
Engagement: Time on site, pages per session
Conversions: Goal completions and e-commerce
Demographics: Age, gender, location, interests

Getting Started

Install the GA4 tracking code on your website, set up conversion goals, connect to Google Search Console, and create custom reports for your specific needs.

MORE ANALYTICS TERMS

View All

Attribution Model

A framework for determining which marketing touchpoints receive credit for driving conversions.

Bounce Rate

The percentage of visitors who leave a website after viewing only one page without taking any action.

Churn Rate

Churn rate is the percentage of customers who stopped doing business with you during a given period of time.The formula is simple: divide the number of customers you lost by the number you started with, then multiply by 100. If you began the month with 200 customers and lost 10, your monthly churn rate is 5%. It sounds like a straightforward accounting exercise. It is actually one of the most telling signals about your business health. A rising churn rate means customers are leaving faster than you can replace them. A declining churn rate means your product, service, and experience are working.For most established businesses, an annual churn rate below 5% is considered healthy. Above 7% and you should be asking hard questions about why customers are walking away. Churn rate is not just something to measure it is something to act on. The customers leaving your business are telling you something. The only question is whether you are paying attention.