TEST
Term
TEST
MORE TERM TERMS
A/B Testing
A method of comparing two versions of a webpage, email, or ad to determine which performs better.
Attribution Model
A framework for determining which marketing touchpoints receive credit for driving conversions.
Backlink
A link from one website to another. When an external site links to your page, that is a backlink. In SEO, backlinks act as votes of confidence from one site to another, signaling to search engines that your content is credible and worth ranking.
Bounce Rate
The percentage of visitors who leave a website after viewing only one page without taking any action.
Brand Awareness
The extent to which consumers recognize and recall a brand, its products, and its unique attributes.
Call to Action (CTA)
A prompt that tells the user what action to take next, typically a button or link like 'Buy Now' or 'Sign Up'.