Traffic

The total number of visitors to a website, typically measured as sessions or users over a specific time period.

What is Website Traffic?

Website traffic refers to the number of visitors who come to your website. It’s measured in sessions (visits) and users (unique visitors) and is a fundamental metric for understanding your online presence.

Types of Traffic Sources

Organic: From unpaid search results
Direct: Typing URL or bookmarks
Paid: From advertising campaigns
Referral: Links from other websites
Social: From social media platforms
Email: From email campaigns

Traffic Metrics to Track

Sessions: Total number of visits
Users: Number of unique visitors
Pageviews: Total pages viewed
Pages per Session: Engagement depth
Traffic Sources: Where visitors come from

Quality vs. Quantity

High traffic means nothing without conversions. Focus on attracting qualified traffic—visitors who match your target audience and have intent to engage or purchase.

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Attribution Model

A framework for determining which marketing touchpoints receive credit for driving conversions.

Bounce Rate

The percentage of visitors who leave a website after viewing only one page without taking any action.

Churn Rate

Churn rate is the percentage of customers who stopped doing business with you during a given period of time.The formula is simple: divide the number of customers you lost by the number you started with, then multiply by 100. If you began the month with 200 customers and lost 10, your monthly churn rate is 5%. It sounds like a straightforward accounting exercise. It is actually one of the most telling signals about your business health. A rising churn rate means customers are leaving faster than you can replace them. A declining churn rate means your product, service, and experience are working.For most established businesses, an annual churn rate below 5% is considered healthy. Above 7% and you should be asking hard questions about why customers are walking away. Churn rate is not just something to measure it is something to act on. The customers leaving your business are telling you something. The only question is whether you are paying attention.