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Read the latest articles, insights, client wins, and reports from our talented team of marketers at Adffect. With over 10 years of experience and knowledge in the industry, we bring a wealth of expertise to every project.

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Recent Digital Marketing Articles

Writing a blog for SEO AXO

SEO Blog Writing Tips: Boost Traffic to Your Website

If one of your business resolutions for this year is to get your website ranking higher on SERPs, then you likely have creating blog content down on your to-do list…….

B2B Marketing

B2B Business Marketing

For marketers in small to mid-sized B2B businesses, the sheer array of tools and strategies can be overwhelming. While many options promise transformative results, few deliver ROI worth pursuing. Effective……

PPC: What Is PPC
PPC

What Is PPC? Your Complete Guide to Pay-Per-Click Marketing

In the fast-evolving digital marketing landscape pay-per-click (PPC) advertising has emerged as a powerful strategy for businesses seeking immediate online visibility. This dynamic advertising model allows companies to place targeted……

Email Marketing

Food Truck Email Marketing: The Secret Force Behind Profit

In the bustling and competitive world of mobile cuisine, food truck owners are perpetually on the lookout for innovative strategies to attract customers and boost their sales. While social media……

What is CTR: Understanding Click-Through Rate in Digital Marketing

In the fast-paced world of digital marketing, understanding key performance metrics is crucial for success. One such metric, Click-Through Rate (CTR), plays a pivotal role in measuring the effectiveness of……

SEO

SEO Marketing 101: Master the Basics to Boost Your Online Visibility

In today’s digital landscape, Search Engine Optimization (SEO) has become a critical component of successful online marketing strategies. SEO marketing focuses on improving a website’s visibility and ranking in search……

Choosing the right agency

Selecting A Digital Marketing Agency

Selecting a digital marketing agency is a crucial decision for any business. The right agency partner can help overcome challenges, boost marketing performance, and fuel business growth. Conversely, the wrong……

Geo Fencing

Geoframing in 2024: Leveraging Location Intelligence for Precision Marketing

Why Geoframing? As digital marketing continues to evolve in 2024, geoframing has emerged as a powerful tool for businesses seeking to enhance their targeting capabilities. This location-based marketing strategy allows……

Email Marketing 2024

Email Marketing in 2024: Top Trends, Tools, and Strategies

The landscape of email marketing continues to evolve rapidly as we enter 2024. With technological advancements and shifting consumer behaviors, staying ahead of the curve is essential for marketers. This……