DEI Policy

Our Commitment to Diversity, Equity, and Inclusion

At Adffect, we believe that diversity, equity, and inclusion are essential principles that contribute to a healthy team and successful business.

We are committed to fostering an environment where diversity is celebrated, equity is the norm, and inclusion is woven into the fabric of our culture. By embracing these principles, we aim to nurture a workplace where everyone feels valued, respected, and empowered while we create impactful marketing experiences that resonate with diverse audiences.

Embracing All Dimensions of Diversity

We recognize and celebrate the multifaceted nature of diversity. Our commitment encompasses, but is not limited to, the following dimensions:

• Race, ethnicity, and national origin
• Gender identity and expression
• Sexual orientation
• Age and generational differences
• Physical and mental abilities
• Socioeconomic background
• Educational background
• Religious and spiritual beliefs
• Cultural perspectives
• Language and communication styles
• Family structure and caregiving responsibilities
• Neurodiversity
• Body size and type
• Veteran status

Individuals often embody multiple dimensions of diversity, and we value the unique perspectives that arise from these intersections.

Cultivating a Level Playing Field

True inclusion cannot exist without equity, and we are committed to creating a level playing field where everyone has an equal opportunity to succeed. Our approach to equity includes:

• Fair Recruitment, Hiring, and Advancement: We implement unbiased hiring practices and provide equal opportunities for career growth.
• Accessible Work Environment: We strive to create a workplace that is physically and digitally accessible, accommodating various needs and working styles.
• Equitable Resource Distribution: We strive to ensure all team members have access to the resources and support needed to excel in their roles.
• Bias Mitigation: We strive to recognize and mitigate unconscious biases in decision-making and creative processes.
• Transparent Communication: We strive to maintain open dialogues about equity issues with our team.

Our commitment to equity extends beyond our workplace to our client work, in which we strive to create marketing experiences that promote fairness and equal representation.

Creating a Culture of Belonging

We are dedicated to creating an environment where every individual feels welcomed, respected, and valued. Our approach to fostering inclusion includes:

• Collaborative Processes: We design our processes to encourage interaction, collaboration, and the free exchange of ideas among all team members.
• Inclusive Leadership: Our leaders strive to model inclusive behaviors and create psychologically safe spaces for all team members.
• Inclusive Communication: We aim to promote inclusive language and communication practices that respect and acknowledge diverse perspectives and experiences.
• Inclusive Client Work: We apply our commitment to inclusion in our client work, striving to create inclusive and representative marketing strategies and experiences.
• Continuous Learning: We seek ongoing education and resources to help our team members develop their cultural competence and inclusive mindset.

By fostering an inclusive culture, we enhance the well-being of our team while fueling innovation and creativity, which benefits our business and our clients.

Putting Our Commitment Into Action

Our commitment to diversity, equity, and inclusion is reflected in our team, processes, culture, work, and, perhaps most importantly, our commitment to learning.

While we are proud of our progress, we recognize that fostering diversity, equity, and inclusion is an ongoing journey, and we know we have room for growth and improvement in our practices and policies. We remain committed to continuously evaluating our efforts, seeking feedback from our team and communities, and adapting our approach to ensure we’re creating an environment that empowers all individuals to thrive.

By embracing these principles, we’ll create a healthier workplace while producing better work for our clients.