Ecommerce
We help ecommerce brands cut wasted ad spend, turn more visitors into buyers, and build the kind of digital presence that drives real, repeatable revenue.
WE UNDERSTAND YOUR CHALLENGES
Ecommerce is one of the most competitive environments in digital marketing. You are not just competing with other stores in your niche. You are competing with Amazon, with paid ads driving up your acquisition costs, and with shoppers who have more options and less patience than ever before. The global ecommerce market hit nearly $7 trillion in 2025. That is a massive opportunity. It is also a massive amount of noise to cut through.
The brands that grow in this environment are not the ones spending the most on ads. They are the ones with a smarter strategy. Better targeting, stronger conversion rates, and a customer experience built to turn first time buyers into loyal, repeat customers. That is the difference between an ecommerce brand that scales and one that spins its wheels.
RISING CUSTOMER ACQUISITION COSTS
Ecommerce customer acquisition costs have climbed more than 60% over the past five years. Paid channels are more crowded, CPMs are higher, and the window to recoup what you spent to acquire a customer keeps shrinking. If your marketing is not built around lifetime value and not just the first transaction, you are paying more and making less every single quarter.
LOW CONVERSION RATES
The average ecommerce store converts less than 3% of its visitors into buyers. That means 97 out of every 100 people who land on your site leave without purchasing. Most of that is fixable. Slow load times, a checkout process with too many steps, no social proof, unclear messaging these are not unsolvable problems. They are just problems most businesses never get around to fixing.
OVER-RELIANCE ON PAID TRAFFIC
Paid ads can work. But if paid traffic is your entire strategy, you are renting your audience instead of owning it. The moment you stop spending, the traffic stops. About 23.6% of ecommerce orders come from organic search, according to data from Reboot. That is nearly a quarter of your potential revenue sitting in a channel most stores underinvest in completely.
VISIBILITY IN A CROWDED MARKET
There are nearly 28 million ecommerce sites worldwide as of 2025. The barrier to launching a store has never been lower, which means your potential customers are drowning in options. If your brand does not show up when people search for what you sell, and if your site does not immediately build trust when they arrive, you are invisible. And invisible does not sell.
EMBRACING AI FOR YOUR BUSINESS
Artificial intelligence is reshaping ecommerce faster than most brands are ready for. The stores using AI to personalize the shopping experience, recover abandoned carts automatically, and optimize their ad spend in real time are pulling away from everyone else. And right now, a lot of their competitors are still treating AI like a future investment instead of a current one.
The data is straightforward. AI powered personalization can increase ecommerce revenue by 6% to 10%, according to research from McKinsey. Automated email sequences recover an average of 5% to 11% of abandoned carts, which translates to thousands of dollars in recovered revenue every single month. The window to move on this before your competitors do is closing fast.
PERSONALIZED PRODUCT RECOMMENDATIONS
AI analyzes browsing behavior, past purchases, and real time signals to serve each shopper the products most likely to convert. Amazon built its empire on this. The same technology is now available to every ecommerce brand, and stores that deploy it see measurable lifts in average order value and repeat purchase rates.
ABANDONED CART RECOVERY
More than 70% of carts go unpurchased. AI powered email and SMS sequences respond to abandonment in real time, sending the right message at the right moment to bring shoppers back. Abandoned cart emails have an open rate of over 40%, which is significantly higher than standard promotional emails. This is one of the fastest ways to add revenue without spending more on traffic.
PREDICTIVE AUDIENCE TARGETING
Stop wasting ad spend on the wrong people. AI models built on your customer data identify the audiences most likely to buy, allowing your paid campaigns to spend smarter instead of just spending more. Brands using predictive targeting see meaningful drops in cost per acquisition while maintaining or improving their return on ad spend.
AUTOMATED NURTURE SEQUENCES
Most first time visitors are not ready to buy today. AI driven email and retargeting sequences keep your brand in front of the right people, delivering personalized content based on what they browsed, what they bought, and where they are in the buying journey. The result is more conversions from the traffic you are already paying for.
SERVICES TAILORED FOR ECOMMERCE BRANDS
A complete marketing system built specifically for ecommerce brands that need to lower acquisition costs, improve conversion rates, and drive predictable revenue growth.
Web Audit
A comprehensive analysis of your current digital presence, your conversion funnel, and where you are losing potential buyers before they reach checkout.
- Technical SEO Analysis
- Conversion Rate Review
- Competitor Benchmarking
- Mobile Performance Check
Web Design
Fast, conversion focused ecommerce experiences built to turn visitors into buyers and buyers into repeat customers.
- Mobile First Design
- Checkout Optimization
- Product Page Design
- Landing Page Builds
Content Creation
Blog posts, product descriptions, and brand content that builds organic traffic and gives shoppers the information they need to say yes.
- Product Page Copywriting
- Ecommerce Blog Strategy
- Brand Story Development
- Email Campaign Copy
Reputation Building
A systematic approach to generating and showcasing the social proof that turns hesitant browsers into confident buyers.
- Review Generation System
- Google Business Optimization
- Review Response Management
- User Generated Content Strategy
SEO
Dominate search results for the terms your buyers actually use when they are ready to purchase, not just browsing.
- Ecommerce SEO Strategy
- Product and Category Page Optimization
- Technical SEO Fixes
- Link Building
PPC & Email
Paid advertising and email campaigns that deliver measurable revenue, not just clicks and open rates.
- Google Shopping Campaigns
- Meta and Instagram Ads
- Retargeting Campaigns
- Abandoned Cart Sequences
WHY WORK WITH ADFFECT
Most marketing agencies treat ecommerce brands like any other client. We do not. We have spent years working with online retailers, and that focus makes all the difference when it comes to driving real, measurable revenue growth.
We Understand Subscription Economics
We know the difference between a one time buyer and a loyal customer who comes back three times a year. We understand why improving your conversion rate by even one percentage point can be worth more than doubling your ad budget. We build strategies around lifetime value, not just last click revenue.
Results, Not Vanity Metrics
We do not brag about impressions or follower counts. We measure what actually matters to your business: revenue generated, cost per acquisition, conversion rate improvements, and return on ad spend. Your dashboard shows outcomes, not activity.
Built for How Ecommerce Moves
Ecommerce is fast. Seasons change. Products sell out. Trends shift overnight. Our reporting, campaign management, and communication are designed for brands that need speed and clarity, not agencies that move slowly and report monthly.
No Long Term Contracts
We earn your business every month. No 12 month lock ins, no cancellation fees. If we are not delivering results that move your numbers, you can walk away. That is how confident we are in the work.
"Before Adffect, we were getting maybe 5-6 leads a week. Now we're consistently booking 20+ opportunities every week. They understood our business from day one and built a system that actually works for us."
HOW WE WORK
A proven process that gets roofing companies real results, fast.
AUDIT & DISCOVERY
We analyze your current marketing, your competitors, and your conversion funnel from top to bottom. We dig into your traffic data, your best and worst performing products, and the gaps between where you are and where you should be.
→FOUNDATION
We build or optimize your website, product pages, and core digital assets to convert more visitors into buyers. Every page is built around how ecommerce shoppers actually browse, compare, and decide.
→GROWTH
We launch SEO, PPC, content, and email campaigns to drive qualified traffic and revenue to your store. Everything ties back to actual sales, not vanity numbers.
→OPTIMIZE
We continuously analyze your funnel performance, conversion data, and campaign results to maximize your return on investment month over month. We test, learn, and improve with every sprint.
ECOMMERCE FAQ
Everything you need to know about marketing for SaaS companies.
How long does it take to see results from ecommerce marketing?
Most ecommerce brands start seeing improvements in organic traffic within three to four months. PPC and email campaigns can generate revenue within the first few weeks. SEO is a longer term investment that compounds over time. The earlier you start, the bigger the lead you build over competitors who are waiting.
Why do ecommerce brands need a specialized marketing agency?
Ecommerce has unique challenges that generalist agencies often miss. Cart abandonment recovery, product feed optimization, Google Shopping strategy, seasonal campaign management, and conversion rate optimization are all skills that require hands on ecommerce experience. We have worked in this space long enough to know what moves the needle and what does not.
How much does ecommerce marketing cost?
Our packages start at $1,500 per month for early stage ecommerce brands. The exact investment depends on your store size, market competition, and revenue goals. We provide a custom quote after reviewing your store during your free audit.
Do you require long term contracts?
No. We work on a month to month basis because we believe results should speak louder than contracts. Most of our clients stay for years because the ROI makes the decision easy, not because they are locked in.
Will you work with my competitors?
We offer exclusive categories to our clients. Once you are working with us in your product category, we will not take on direct competitors. Your growth is our priority, and we will never dilute your results by helping someone selling the same things you sell.
What makes Adffect different from other marketing agencies?
We specialize in ecommerce, which means we understand your business model, your buyers, and the specific channels that drive online retail revenue. We focus on real business outcomes, not traffic reports. And we offer category exclusivity, so you will never be competing with our other clients for the same audience.
ADDITIONAL RESOURCES
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