Digital Marketing Creative Agency
■ Est. 2023
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GLOSSARY
A comprehensive dictionary of marketing, design, and digital terms. Find definitions, explanations, and insights to help you navigate the creative industry.
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FEATURED TERMS
SEO
Keyword
A word or phrase that describes the content on a page and that users type into search engines to find information.
SEOSearch Engine Optimization (SEO)
The practice of optimizing websites to rank higher in organic search engine results and drive more qualified traffic.
Paid AdvertisingPay Per Click (PPC)
An advertising model where advertisers pay a fee each time their ad is clicked, buying visits rather than earning them organically.
Digital MarketingLead Generation
The process of attracting and converting strangers into potential customers who have shown interest in your products or services.
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ALL TERMS
A/B Testing
A method of comparing two versions of a webpage, email, or ad to determine which performs better.
AMA (Ask Me Anything)
A Reddit format where a person hosts a public question and answer thread, responding in…
Astroturfing
The practice of disguising paid or coordinated marketing activity as authentic grassroots support, banned on…
Attribution Model
A framework for determining which marketing touchpoints receive credit for driving conversions.
Average Order Value (AOV)
The average dollar amount each customer spends per purchase, calculated by dividing total revenue by…
Backlink
A link from one website to another. When an external site links to your page, that is a backlink. In SEO, backlinks act as votes of confidence from one site to another, signaling to search engines that your content is credible and worth ranking.
Bounce Rate
The percentage of visitors who leave a website after viewing only one page without taking any action.
Brand Awareness
The extent to which consumers recognize and recall a brand, its products, and its unique attributes.
Buy Now Pay Later
A payment option that splits a purchase into installments paid over weeks or months, often…
Call to Action (CTA)
A prompt that tells the user what action to take next, typically a button or link like 'Buy Now' or 'Sign Up'.
Cart Abandonment
When a shopper adds items to their cart but leaves before completing the purchase, the…
Churn Rate
Calculate churn rate instantly with our free tool. Get the exact formula, industry benchmarks, and 5 proven tactics that reduced churn by 67% for SaaS
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