Every business owner I talk to asks the same question: should I put my ad budget into Google or Facebook? It is the most common paid advertising question in 2026, and for good reason. Both platforms are massive. Google processes over eight billion searches every single day. Meta's family of...
Most restaurants are sitting on a goldmine and don't even know it. Every single person who walks through your door, sits at your table, and scans your menu is a potential repeat customer you could be marketing to for months or even years. The problem? Most restaurants let those people...
Some business owners are looking at Facebook right now and asking whether it's even worth their time anymore. TikTok is the shiny object. Instagram gets all the attention. And every few months someone publishes a think piece declaring Facebook dead. Here's the thing: those people are wrong, and the data...
Food truck social media is one of the most underused tools in the mobile food business. That's surprising, because the data is hard to argue with. About 74% of customers say they discovered a food truck through social media. Not a sign. Not word of mouth. A post. If you're...