Roofing Companies
We help roofing contractors generate more qualified leads, dominate local search results, and build the online reputation that turns clicks into booked jobs.
WE UNDERSTAND YOUR CHALLENGES
Roofing companies face unique marketing challenges. Your customers need you after storms hit, when leaks appear, or when they finally decide to replace that aging roof. You need to be the first name they find when they start searching.
The difference between a thriving roofing business and one that struggles often comes down to visibility and trust. When a homeowner notices water stains on their ceiling, they're not browsing. They're searching for answers and calling the first roofer they trust. If that's not you, someone else is booking the job.
LOCAL VISIBILITY
Your customers are searching "roofers near me" right now. If you're not showing up in local search results and Google Maps, you're handing jobs to competitors who are. With over 99,000 roofing contractors in the US, standing out locally isn't optional.
LEAD QUALITY
You don't just need more calls. You need the right calls. Price shoppers and tire kickers waste your time and your crew's energy. You need homeowners who are ready to sign, not just looking for free estimates they'll never act on.
ONLINE REPUTATION
Online reviews are now the top factor homeowners use when choosing a roofer. 67% say reviews are "very" or "extremely" important in their decision. If your online presence doesn't build trust instantly, you're losing to competitors with stronger reputations.
DIGITAL PRESENCE
70% of roofing companies are unhappy with their current SEO provider, and 98% of roofing website content generates zero traffic. Most roofers are paying for marketing that doesn't work. You need a strategy built specifically for how homeowners actually find and hire roofers.
EMBRACING AI FOR YOUR BUSINESS
Artificial intelligence isn't just for tech companies anymore. Smart roofing contractors are using AI to respond to leads instantly, predict busy seasons before storms hit, and automate follow ups that used to fall through the cracks.
The roofing companies that embrace these tools now will dominate their markets in the next five years. Those who don't will be left wondering where all their leads went. Less than 30% of roofers currently leverage AI in their marketing. That's your opportunity.
AI CHATBOTS
Capture leads around the clock with intelligent chatbots that answer roofing questions, qualify prospects, and book inspections. Even when you're on a roof or it's 2 AM after a storm, your website is working for you.
SMART SCHEDULING
AI powered scheduling optimizes your crew routes, reduces drive time between jobs, and helps you fit more estimates and installations into each day without burning out your team.
PREDICTIVE ANALYTICS
Know when storm season is coming before it hits. AI analyzes weather patterns and market data to help you staff up, stock materials, and launch campaigns exactly when homeowners need you most.
AUTOMATED FOLLOW UPS
Never lose a lead to slow follow up again. AI sends personalized texts and emails within seconds of an inquiry. When response time means everything, automation dramatically increases your booking rate.
SERVICES TAILORED FOR ROOFING COMPANIES
A complete marketing system designed specifically for roofing contractors who want more qualified leads and higher close rates.
Web Audit
A comprehensive analysis of your current digital presence and where you're losing potential roofing jobs.
- Technical SEO Analysis
- Competitor Benchmarking
- Conversion Rate Review
- Mobile Performance Check
Web Design
Fast, mobile first websites built to convert homeowners into booked roof inspections and estimates.
- Mobile First Design
- Click to Call Integration
- Online Estimate Requests
- Service Area Pages
Content Creation
Service pages, blog posts, and project galleries that establish your roofing expertise and drive organic traffic.
- Service Page Copywriting
- Roofing Blog Strategy
- Before/After Galleries
- Video Testimonials
Reputation Building
A systematic approach to generating, managing, and showcasing the reviews that win roofing jobs.
- Review Generation System
- Google Business Optimization
- Review Response Management
- Reputation Monitoring
SEO
Dominate local search results and get found when homeowners need a roofer most.
- Local SEO Optimization
- Google Maps Ranking
- Citation Building
- Technical SEO Fixes
PPC & Email
Paid advertising and email campaigns that deliver immediate, measurable results for your roofing company.
- Google Local Service Ads
- Google Ads Management
- Retargeting Campaigns
- Email Nurture Sequences
WHY WORK WITH ADFFECT
Most marketing agencies treat roofing companies like any other client. We don't. We've spent years working with contractors and home service professionals, and that specialization makes all the difference when it comes to getting you real roofing leads.
We Speak Your Language
We understand the difference between a roof repair and a full replacement. We know storm season, insurance claims, and what makes a roofing lead actually worth your time.
Results, Not Vanity Metrics
We don't brag about impressions or clicks. We measure what matters: calls booked, estimates scheduled, and jobs won. Your dashboard shows real business outcomes.
Built for Your Schedule
You're on roofs, not behind a desk. Our reporting, communication, and systems are designed for busy contractors who need answers fast, not marketing jargon.
No Long Term Contracts
We earn your business every month. No 12 month lock ins, no cancellation fees. If we're not delivering roofing leads, you can walk away. That's how confident we are.
"Before Adffect, we were getting maybe 5-6 leads a week. Now we're consistently booking 20+ opportunities every week. They understood our business from day one and built a system that actually works for us."
HOW WE WORK
A proven process that gets roofing companies real results, fast.
AUDIT & DISCOVERY
We analyze your current marketing, local competitors, and market opportunity to build a custom strategy for your roofing company.
→FOUNDATION
We build or optimize your website, Google Business Profile, and core digital assets to convert more visitors into leads.
→GROWTH
We launch SEO, PPC, and reputation campaigns to drive qualified roofing leads to your business.
→OPTIMIZE
We continuously analyze data and refine campaigns to maximize your ROI month over month.
ROOFERS FAQ
Everything you need to know about marketing for Roofers businesses.
How long does it take to see results from digital marketing?
Most Roofers businesses start seeing increased traffic within 3-4 months, with significant lead growth by month 6. Local SEO improvements like Google Business Profile optimization can show results even faster — often within weeks. Digital marketing is a long-term investment that compounds over time.
Why do Roofers businesses need specialized marketing?
Roofers has unique customer behaviors and search patterns. Generic agencies don't understand these nuances. We know the exact keywords your customers use, the seasonal trends, and how to capture high-intent traffic when it matters most.
How much does marketing for my business cost?
Our packages start at $1,500/month for local businesses. The exact investment depends on your market competition, service area size, and growth goals. We'll provide a custom quote after analyzing your specific market position during your free audit.
Do you require long-term contracts?
No. We work on a month-to-month basis because we believe in earning your business with results, not locking you into commitments. Most clients stay with us for years because the ROI speaks for itself — not because they're contractually obligated.
Will you work with my competitors?
We offer exclusive territories to our clients. Once you're working with us in your service area, we won't take on any direct competitors. Your success is our priority, and we'll never dilute your results by helping a competitor down the street.
What makes Adffect different from other marketing agencies?
We specialize in Roofers marketing, which means we understand your business, your customers, and your challenges. We focus on leads and revenue — not vanity metrics. And we offer exclusive territories, so you'll never compete with our other clients.
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