Software As A Service

SaaS Companies

We help SaaS companies reduce churn, lower customer acquisition costs, and build the digital presence that turns free trials into long term revenue.

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We Get It

WE UNDERSTAND YOUR CHALLENGES

SaaS companies face marketing challenges that most agencies have never dealt with. Your revenue depends on keeping customers month after month, not just closing a one time sale. You need users to sign up, activate, stick around, and eventually upgrade. That is a fundamentally different game than selling a product off a shelf.

The difference between a SaaS company that scales and one that stalls almost always comes down to two things: acquisition efficiency and retention. When a potential customer lands on your site, they are evaluating you against a dozen alternatives in the same browser session. If your messaging does not build trust and communicate value in seconds, they are gone. And they are not coming back.

67%

of customers of B2B buyers prefer to evaluate software on their own before ever talking to sales

CUSTOMER ACQUISITION COSTS

The average B2B SaaS company spends $1,200 to acquire a single customer. And the median payback period is now 23 months. That means you are operating at a loss on every new customer for nearly two years before you break even. If your marketing is not dialed in, you are burning cash with nothing to show for it.

CHURN AND RETENTION

The average B2B SaaS churn rate sits at 3.5% monthly. That does not sound like much until you do the math: it translates to roughly 35% of your customer base walking away every year. Every customer you lose is revenue you have to replace before you can even think about growing. Retention is not just a customer success problem. It is a marketing problem.

CROWDED MARKET

There are over 30,000 SaaS companies globally as of 2025. The barrier to building a product has never been lower, which means your prospects are drowning in options. If your brand does not stand out with clear positioning, specific messaging, and proof that you deliver results, you are invisible in a sea of sameness.

CONTENT AND SEO GAPS

SEO drives 30% to 60% of the average SaaS pipeline, yet 96% of tech marketers say they have a content strategy while only 29% consider it effective. That is a massive gap between effort and results. Most SaaS companies are creating content that generates traffic but not revenue. You need a strategy built around how your buyers actually search, evaluate, and decide.

The Future Is Now

EMBRACING AI FOR YOUR BUSINESS

Artificial intelligence is not something you can afford to watch from the sidelines anymore. The SaaS companies that are using AI to personalize outreach, predict churn before it happens, and automate the repetitive work that slows down growth are pulling away from the pack fast.

The data is clear: 92% of SaaS companies plan to increase their use of AI in 2025. The ones acting on that now are cutting acquisition costs, improving retention, and scaling their teams without scaling their headcount. Less than a third of SaaS companies have fully integrated AI into their marketing. That is your window.

60%

increase in customer acquisition costs over the past five years across the SaaS industry

AI POWERED LEAD SCORING

Stop wasting your sales team's time on leads that will never convert. AI analyzes behavioral signals, engagement patterns, and firmographic data to surface the prospects most likely to buy. Your team focuses on closing, not qualifying.

PREDICTIVE CHURN DETECTION

Know which customers are at risk before they cancel. AI monitors usage patterns, support interactions, and engagement drops to flag accounts that need attention. Companies with dedicated customer success programs powered by predictive analytics see 20% to 30% lower churn.

PERSONALIZED ONBOARDING

The onboarding experience influences roughly 75% of churn risk. AI driven onboarding adapts to each user's behavior, serving the right tutorials, prompts, and feature introductions at exactly the right time. Better onboarding means faster time to value and stickier customers.

AUTOMATED NURTURE SEQUENCES

Your free trial users are not all going to convert on day one. AI powered email and in app sequences respond to user behavior in real time, delivering the right message based on what each person has done (or has not done) inside your product. The average free trial to paid conversion rate is 15% to 30%. Smart automation pushes you toward the top of that range.

INDUSTRIES WE'VE WORKED WITH

Roofers

What We Offer

SERVICES TAILORED FOR SAAS COMPANIES

A complete marketing system designed specifically for SaaS companies that need to lower acquisition costs, reduce churn, and drive predictable recurring revenue.

Web Audit

A comprehensive analysis of your current digital presence and where you are losing potential subscribers and trial signups.

Technical SEO Analysis
Competitor Benchmarking
Conversion Rate Review
Mobile Performance Check

Web Design

Fast, conversion focused websites built to turn visitors into free trial signups, demo requests, and qualified pipeline.

Mobile First Design
Click to Call Integration
Online Estimate Requests
Service Area Pages

Content Creation

Blog posts, case studies, and thought leadership content that builds authority and drives organic traffic from buyers who are actively evaluating solutions.

Service Page Copywriting
Roofing Blog Strategy
Before/After Galleries
Video Testimonials

Reputation Building

A systematic approach to generating, managing, and showcasing the social proof that wins enterprise deals and shortens sales cycles.

Review Generation System
Google Business Optimization
Review Response Management
Reputation Monitoring

SEO

Dominate search results for the terms your buyers actually use when they are evaluating software like yours.

Local SEO Optimization
Google Maps Ranking
Citation Building
Technical SEO Fixes

PPC & Email

Paid advertising and email campaigns that deliver measurable pipeline and revenue, not just clicks and impressions.

Google Local Service Ads
Google Ads Management
Retargeting Campaigns
Email Nurture Sequences

Why Choose Us

WHY WORK WITH ADFFECT

Most marketing agencies treat SaaS companies like any other client. We do not. We have spent years working with subscription based businesses, and that specialization makes all the difference when it comes to driving real, measurable growth.

✓

We Understand Subscription Economics

We know the difference between MRR and ARR. We understand why a 2% improvement in churn can be worth more than a 10% increase in new signups. We build strategies around lifetime value, not just lead volume.

✓

Results, Not Vanity Metrics

We do not brag about impressions or website traffic. We measure what matters to your board and your investors: pipeline generated, trial to paid conversion rates, customer acquisition cost, and net revenue retention. Your dashboard shows real business outcomes.

✓

Built for How SaaS Teams Work

Your team moves fast. You ship weekly. Your marketing needs to keep up. Our reporting, communication, and campaign management are designed for SaaS teams that need speed, clarity, and data they can act on today.

✓

No Long Term Contracts

We earn your business every month. No 12 month lock ins, no cancellation fees. If we are not delivering results that move your metrics, you can walk away. That is how confident we are.

150+ SaaS Clients

From early stage startups to established platforms, we have helped SaaS companies at every stage of growth.

"Before Adffect, we were getting maybe 5-6 leads a week. Now we're consistently booking 20+ opportunities every week. They understood our business from day one and built a system that actually works for us."

Michael Chen Owner Chen & Associates

Our Approach

HOW WE WORK

A proven process that gets roofing companies real results, fast.

AUDIT & DISCOVERY

We analyze your current marketing, competitors, and market positioning to build a custom strategy for your SaaS company. We dig into your funnel data, churn patterns, and acquisition channels to find the gaps.

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FOUNDATION

We build or optimize your website, landing pages, and core digital assets to convert more visitors into trial signups and demo requests. Every page is built around how SaaS buyers actually evaluate and decide.

→

GROWTH

We launch SEO, PPC, content, and reputation campaigns to drive qualified traffic and pipeline to your business. Everything ties back to revenue metrics, not vanity numbers.

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OPTIMIZE

We continuously analyze funnel performance, conversion data, and campaign results to maximize your ROI month over month. We test, learn, and improve every sprint.

SAAS COMPANIES FAQ

SASS FAQ

Everything you need to know about marketing for SaaS companies.

How long does it take to see results from digital marketing?

Most SaaS companies start seeing increased organic traffic within three to four months, with significant pipeline growth by month six. PPC campaigns can generate qualified leads within weeks of launch. SEO and content marketing are long term investments that compound over time, and the results get stronger the longer you stay consistent.

Why do SaaS companies need specialized marketing?

SaaS has a unique business model. You are not selling a one time product. You are selling a subscription, which means your marketing has to address acquisition, activation, retention, and expansion. Generic agencies do not understand churn economics, trial conversion optimization, or how to market a product that buyers want to try before they buy. We do.

How much does marketing for my SaaS company cost?

Our packages start at $1,500 per month for early stage SaaS companies. The exact investment depends on your market competition, growth stage, and revenue goals. We will provide a custom quote after analyzing your specific market position during your free audit.

Do you require long term contracts?

No. We work on a month to month basis because we believe in earning your business with results, not locking you into commitments. Most clients stay with us for years because the ROI speaks for itself, not because they are contractually obligated.

Will you work with my competitors?

We offer exclusive territories and categories to our clients. Once you are working with us in your product category, we will not take on any direct competitors. Your success is our priority, and we will never dilute your results by helping a competitor in your space.

What makes Adffect different from other marketing agencies?

We specialize in SaaS marketing, which means we understand your business model, your buyers, and your challenges. We focus on pipeline and revenue, not vanity metrics. And we offer exclusive categories, so you will never compete with our other clients for the same keywords or audience.

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