What is Engagement Rate?
Engagement rate measures how actively involved your audience is with your content. It typically includes likes, comments, shares, saves, and clicks divided by your total reach or follower count.
Engagement Rate Formulas
By Reach: (Total Engagements / Total Reach) × 100
By Followers: (Total Engagements / Total Followers) × 100
Platform Benchmarks
- Instagram: 1-5% is average, 6%+ is excellent
- Facebook: 0.5-1% is average
- Twitter: 0.02-0.09% is average
- LinkedIn: 2-4% for company pages
- TikTok: 3-9% is typical
Improving Engagement
Post consistently at optimal times, ask questions and encourage comments, respond to your audience, use compelling visuals, create shareable content, and analyze what types of posts perform best for your specific audience.