SEO
Search engine optimization terminology and best practices
SEO TERMS
Backlink
A link from one website to another. When an external site links to your page, that is a backlink. In SEO, backlinks act as votes of confidence from one site to another, signaling to search engines that your content is credible and worth ranking.
Core Web Vitals
A set of three Google performance metrics — LCP, INP, and CLS — that measure…
Domain Authority (DA)
A search engine ranking score that predicts how likely a website is to rank in search results, scored from 1-100.
Keyword
A word or phrase that describes the content on a page and that users type into search engines to find information.
Local SEO
The practice of optimizing a business's online presence to attract more customers from relevant local searches.
Meta Description
An HTML element that provides a brief summary of a web page, often displayed in search engine results below the title.
Mobile First Indexing
Google's practice of predominantly using the mobile version of a website for indexing and ranking purposes.
Organic Traffic
Website visitors who arrive through unpaid search engine results rather than through paid advertising.
Search Intent
The reason behind a search query — what the user actually wants when they type…
Title Tag
An HTML element that specifies the title of a web page, displayed in search results and browser tabs.
Topical Authority
A measure of how comprehensively and credibly a website covers a specific subject area, increasingly…