Digital Marketing Creative Agency
■ Est. 2023
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PAID ADVERTISING
Pay-per-click, display advertising, and paid media terms
PAID ADVERTISING TERMS
Conversation Ad
A Reddit Ads format that places sponsored messages directly inside or above an organic conversation…
Conversions API (CAPI)
A server side tracking method that sends conversion events directly from your website server to…
Cost Per Acquisition (CPA)
The total cost of acquiring one paying customer through a specific campaign or channel.
Cost Per Click (CPC)
The amount an advertiser pays each time a user clicks on their ad.
Pay Per Click (PPC)
An advertising model where advertisers pay a fee each time their ad is clicked, buying visits rather than earning them organically.
Promoted Post
A native Reddit ad format that looks identical to an organic post but carries a…
Quality Score
Google Ads metric that measures the quality and relevance of your keywords, ads, and landing pages on a 1-10 scale.
Reddit Pixel
A tracking snippet Reddit Ads advertisers install on their website to measure conversions, build retargeting…
Remarketing
A strategy that shows targeted ads to people who have previously visited your website or used your app.
Return on Ad Spend (ROAS)
A marketing metric that measures the revenue generated for every dollar spent on advertising.
Search Engine Marketing (SEM)
A form of digital marketing that promotes websites by increasing visibility in search engine results through paid advertising.