ANALYTICS

Data, metrics, and measurement terminology

9 Terms

ANALYTICS TERMS

Attribution Model

A framework for determining which marketing touchpoints receive credit for driving conversions.

Bounce Rate

The percentage of visitors who leave a website after viewing only one page without taking any action.

Churn Rate

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Click Through Rate (CTR)

The ratio of users who click on a specific link compared to the total number of users who view a page, email, or ad.

Customer Lifetime Value (CLV/LTV)

The predicted total revenue a business can expect from a single customer account throughout their relationship.

Google Analytics

A free web analytics service that tracks and reports website traffic, user behavior, and marketing performance.

LTV to CAC Ratio

The ratio of how much a customer is worth over their lifetime compared to what…

Return on Investment (ROI)

A measure of the profitability of an investment, calculated by dividing net profit by the cost of investment.

Traffic

The total number of visitors to a website, typically measured as sessions or users over a specific time period.