CONVERSION

Conversion rate optimization and user journey terms

10 Terms

CONVERSION TERMS

A method of comparing two versions of a webpage, email, or ad to determine which performs better.

The average dollar amount each customer spends per purchase, calculated by dividing total revenue by…

A payment option that splits a purchase into installments paid over weeks or months, often…

A prompt that tells the user what action to take next, typically a button or link like 'Buy Now' or 'Sign Up'.

When a shopper adds items to their cart but leaves before completing the purchase, the…

The percentage of visitors who complete a desired action, such as making a purchase or filling out a form.

A model that illustrates the customer journey from initial awareness through to purchase and beyond.

A standalone web page designed specifically for a marketing campaign with a single focused call-to-action.

The page on an ecommerce site dedicated to a single product, where shoppers see details,…

A psychological phenomenon where people look to the actions and opinions of others to determine their own behavior.