CONTENT MARKETING

CONTENT MARKETING TERMS

User Generated Content (UGC)

Any content created by users rather than brands, including reviews, social posts, photos, and videos.

Viral Marketing

A marketing strategy that encourages individuals to share a message, creating exponential growth in awareness.

Webinar

An online seminar or presentation conducted over the internet, often used for lead generation and education.

White Paper

An authoritative, in-depth report on a specific topic that presents information, research, and solutions to educate readers.