What is a Marketing Funnel?
A marketing funnel is a visualization of the customer journey, depicting the process from first learning about your brand to becoming a paying customer. It’s called a “funnel” because the number of potential customers narrows at each stage.
Traditional Funnel Stages (AIDA)
- Awareness: Prospect learns your brand exists
- Interest: Prospect shows interest and seeks more info
- Desire: Prospect wants your product/service
- Action: Prospect makes a purchase
Modern Funnel Additions
Today’s funnels often include post-purchase stages:
- Retention: Keeping customers engaged
- Advocacy: Turning customers into promoters
Funnel Optimization
Create content for each funnel stage. Top-of-funnel (TOFU) content builds awareness. Middle-of-funnel (MOFU) content educates and nurtures. Bottom-of-funnel (BOFU) content drives conversion. Identify and fix leaks where prospects drop off.