What is Google Analytics?
Google Analytics (GA) is a free web analytics platform that helps you understand your website visitors, how they found you, what they do on your site, and whether they convert. It’s the most widely used analytics tool globally.
Google Analytics 4 (GA4)
GA4 is the latest version, replacing Universal Analytics. Key differences include:
- Event-based tracking instead of session-based
- Cross-platform tracking (web and app)
- Machine learning insights and predictions
- Privacy-focused design with cookieless measurement
Key Metrics to Track
- Users and Sessions: How many people visit
- Traffic Sources: Where visitors come from
- Engagement: Time on site, pages per session
- Conversions: Goal completions and e-commerce
- Demographics: Age, gender, location, interests
Getting Started
Install the GA4 tracking code on your website, set up conversion goals, connect to Google Search Console, and create custom reports for your specific needs.