What is a Meta Description?
A meta description is an HTML attribute that provides a brief summary of a web page’s content. Search engines often display it in search results below the page title, influencing whether users click through to your site.
Meta Description Best Practices
- Length: 150-160 characters (Google may truncate longer)
- Include Target Keyword: Helps with relevance signals
- Write Unique Descriptions: Each page should have its own
- Include a CTA: Encourage users to click
- Match Search Intent: Accurately describe page content
Impact on SEO
Meta descriptions aren’t a direct ranking factor, but they significantly impact click-through rates. A compelling description can increase clicks even when you’re not in the top position.
Example
Good: “Learn the 10 proven strategies top marketers use to increase conversion rates. Get our free guide with actionable tips you can implement today.”
Bad: “Welcome to our website. We offer many services.”