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Creative Agency ■ Est. 2023
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Mobile-First Indexing

Google's practice of predominantly using the mobile version of a website for indexing and ranking purposes.

What is Mobile-First Indexing?

Mobile-first indexing means Google predominantly uses the mobile version of your website’s content for indexing and ranking. Since most users now access Google via mobile devices, this approach ensures the index reflects the majority experience.

Key Requirements

  • Same Content: Mobile and desktop should have equivalent content
  • Structured Data: Present on both versions
  • Meta Tags: Title tags and meta descriptions on mobile
  • Images: Proper alt text and optimization on mobile
  • Page Speed: Fast loading on mobile devices

Checking Mobile-Friendliness

Use Google’s Mobile-Friendly Test tool and Search Console’s mobile usability report to identify issues. Check that text is readable without zooming, buttons are tap-friendly, and content fits the screen.

Responsive Design

The easiest approach is responsive web design, which automatically adapts your site to different screen sizes using CSS media queries, ensuring a consistent experience across all devices.

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