What is Organic Traffic?
Organic traffic refers to visitors who land on your website from unpaid (“organic”) search engine results. These visitors found your site by typing a query into Google, Bing, or another search engine and clicking on your listing—not a paid ad.
Organic vs. Paid Traffic
- Organic: Free, builds over time, requires SEO investment
- Paid: Immediate, costs per click, stops when budget ends
Benefits of Organic Traffic
- No per-click costs once rankings achieved
- Higher trust from users (not seen as ads)
- Sustainable long-term traffic source
- Compounds over time as content ages
Growing Organic Traffic
Invest in SEO: keyword research, quality content creation, technical optimization, and backlink building. Create content that matches search intent and provides genuine value to readers.
Tracking Organic Traffic
Use Google Analytics to monitor organic sessions, landing pages, and conversions. Google Search Console shows which queries drive impressions and clicks.