Schema Markup

Code added to a website that helps search engines understand content and display rich results in SERPs.

What is Schema Markup?

Schema markup (also called structured data) is code you add to your website to help search engines understand your content better. It can result in rich snippets—enhanced search results with additional visual information.

Common Schema Types

Organization: Company name, logo, contact info
Local Business: Address, hours, reviews
Product: Price, availability, reviews
Article: Author, publish date, headline
FAQ: Questions and answers
HowTo: Step-by-step instructions
Review: Star ratings

Benefits of Schema

Enhanced search appearance (rich snippets)
Higher click-through rates
Better search engine understanding
Potential voice search optimization

Implementation

Schema can be added in JSON-LD (recommended), Microdata, or RDFa formats. Use Google’s Rich Results Test and Schema Markup Validator to verify your implementation.

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Backlink

A link from one website to another, serving as a vote of confidence that signals authority to search engines.

Domain Authority (DA)

A search engine ranking score that predicts how likely a website is to rank in search results, scored from 1-100.

Keyword

A word or phrase that describes the content on a page and that users type into search engines to find information.

Local SEO

The practice of optimizing a business's online presence to attract more customers from relevant local searches.

Meta Description

An HTML element that provides a brief summary of a web page, often displayed in search engine results below the title.

Mobile-First Indexing

Google's practice of predominantly using the mobile version of a website for indexing and ranking purposes.

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