What is a Title Tag?
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline and in browser tabs.
Title Tag Best Practices
- Length: 50-60 characters (Google truncates longer titles)
- Keywords: Include primary keyword near the beginning
- Unique: Each page should have a distinct title
- Compelling: Write for humans, not just search engines
- Branding: Include brand name (often at end)
Title Tag Formula
Primary Keyword – Secondary Keyword | Brand Name
Example: “Best Running Shoes for Beginners 2026 | Nike”
Common Mistakes
- Duplicate titles across pages
- Keyword stuffing
- Too long or too short
- Missing keywords entirely
- Not matching page content
Impact on SEO
Title tags are a key ranking factor and significantly impact click-through rates from search results. An optimized title can dramatically improve both visibility and traffic.