Traffic

The total number of visitors to a website, typically measured as sessions or users over a specific time period.

What is Website Traffic?

Website traffic refers to the number of visitors who come to your website. It’s measured in sessions (visits) and users (unique visitors) and is a fundamental metric for understanding your online presence.

Types of Traffic Sources

Organic: From unpaid search results
Direct: Typing URL or bookmarks
Paid: From advertising campaigns
Referral: Links from other websites
Social: From social media platforms
Email: From email campaigns

Traffic Metrics to Track

Sessions: Total number of visits
Users: Number of unique visitors
Pageviews: Total pages viewed
Pages per Session: Engagement depth
Traffic Sources: Where visitors come from

Quality vs. Quantity

High traffic means nothing without conversions. Focus on attracting qualified traffic—visitors who match your target audience and have intent to engage or purchase.

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Attribution Model

A framework for determining which marketing touchpoints receive credit for driving conversions.

Bounce Rate

The percentage of visitors who leave a website after viewing only one page without taking any action.

Churn Rate

The percentage of customers who stop using your product or service during a given time period.

Click-Through Rate (CTR)

The ratio of users who click on a specific link compared to the total number of users who view a page, email, or ad.

Customer Lifetime Value (CLV/LTV)

The predicted total revenue a business can expect from a single customer account throughout their relationship.

Google Analytics

A free web analytics service that tracks and reports website traffic, user behavior, and marketing performance.

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