What is User Experience?
User Experience (UX) encompasses all aspects of a user’s interaction with a company, its services, and its products. In digital marketing, UX typically refers to how users interact with websites, apps, and digital content.
UX Components
- Usability: How easy is it to use?
- Accessibility: Can everyone use it?
- Desirability: Is it visually appealing?
- Findability: Can users find what they need?
- Credibility: Do users trust it?
- Value: Does it deliver what users want?
UX and Marketing
Good UX directly impacts marketing metrics:
- Lower bounce rates
- Higher conversion rates
- Improved customer satisfaction
- Better SEO (Google’s Core Web Vitals)
- Increased customer loyalty
UX Improvement Tactics
Conduct user research, perform usability testing, analyze heatmaps and session recordings, optimize page speed, simplify navigation, and continuously iterate based on data.