What is User-Generated Content?
User-Generated Content (UGC) is any content—text, videos, images, reviews—created by people rather than brands. It’s authentic content that customers create about your brand, products, or services.
Types of UGC
- Reviews and Testimonials: Customer feedback
- Social Media Posts: Photos, stories, mentions
- Videos: Unboxings, tutorials, reactions
- Blog Posts: Customer articles and reviews
- Forum Discussions: Q&A and community content
Benefits of UGC
- Builds trust (people trust peers over brands)
- Provides free content
- Increases engagement
- Creates community
- Improves SEO through fresh content
Encouraging UGC
Create branded hashtags, run contests and challenges, feature customer content on your channels, make sharing easy, and always ask for permission before reposting.