B2C

B2C stands for business‑to‑consumer, a model where a company sells products or services directly to individual people for their personal use rather than to other businesses, with typical examples including online retailers, restaurants, gyms, apps, and subscription services; these transactions usually involve relatively low purchase amounts, high volume, and shorter decision cycles, and they are often driven by emotions, brand preferences, convenience, or impulse rather than long procurement processes or formal approvals, which is what differentiates B2C from B2B (business‑to‑business) sales that target organizations instead of end consumers.