ANALYTICS
Data, metrics, and measurement terminology
ANALYTICS TERMS
Attribution Model
A framework for determining which marketing touchpoints receive credit for driving conversions.
Bounce Rate
The percentage of visitors who leave a website after viewing only one page without taking any action.
Churn Rate
The percentage of customers who stop using your product or service during a given time period.
Click-Through Rate (CTR)
The ratio of users who click on a specific link compared to the total number of users who view a page, email, or ad.
Customer Lifetime Value (CLV/LTV)
The predicted total revenue a business can expect from a single customer account throughout their relationship.
Google Analytics
A free web analytics service that tracks and reports website traffic, user behavior, and marketing performance.
Return on Investment (ROI)
A measure of the profitability of an investment, calculated by dividing net profit by the cost of investment.
Traffic
The total number of visitors to a website, typically measured as sessions or users over a specific time period.