CONTENT MARKETING
Content strategy, creation, and distribution terms
CONTENT MARKETING TERMS
User-Generated Content (UGC)
Any content created by users rather than brands, including reviews, social posts, photos, and videos.
Viral Marketing
A marketing strategy that encourages individuals to share a message, creating exponential growth in awareness.
Webinar
An online seminar or presentation conducted over the internet, often used for lead generation and education.
White Paper
An authoritative, in-depth report on a specific topic that presents information, research, and solutions to educate readers.