CONVERSION
Conversion rate optimization and user journey terms
CONVERSION TERMS
A/B Testing
A method of comparing two versions of a webpage, email, or ad to determine which performs better.
Call to Action (CTA)
A prompt that tells the user what action to take next, typically a button or link like 'Buy Now' or 'Sign Up'.
Conversion Rate
The percentage of visitors who complete a desired action, such as making a purchase or filling out a form.
Funnel
A model that illustrates the customer journey from initial awareness through to purchase and beyond.
Landing Page
A standalone web page designed specifically for a marketing campaign with a single focused call-to-action.
Social Proof
A psychological phenomenon where people look to the actions and opinions of others to determine their own behavior.