DIGITAL MARKETING
Terms related to online marketing strategies, tools, and techniques
DIGITAL MARKETING TERMS
Brand Awareness
The extent to which consumers recognize and recall a brand, its products, and its unique attributes.
Content Management System (CMS)
Software that helps users create, manage, and modify website content without needing specialized technical knowledge.
Customer Relationship Management (CRM)
Technology and strategies for managing all your company's interactions with current and potential customers.
Impression
The number of times content (an ad, email, post, or search result) is displayed, regardless of whether it was clicked.
Inbound Marketing
A strategy focused on attracting customers through valuable content and experiences rather than interruptive advertising.
Lead Generation
The process of attracting and converting strangers into potential customers who have shown interest in your products or services.
Lead Nurturing
The process of developing relationships with buyers at every stage of the sales funnel through targeted content and communication.
Segmentation
The practice of dividing your audience into distinct groups based on shared characteristics for more targeted marketing.
Target Audience
A specific group of people identified as the intended recipients of a marketing message based on shared characteristics.
User Experience (UX)
The overall experience a person has when interacting with a website or product, encompassing ease of use and satisfaction.
Value Proposition
A clear statement explaining how your product solves problems, delivers benefits, and why customers should choose you over competitors.