SEO
Search engine optimization terminology and best practices
SEO TERMS
Backlink
A link from one website to another, serving as a vote of confidence that signals authority to search engines.
Domain Authority (DA)
A search engine ranking score that predicts how likely a website is to rank in search results, scored from 1-100.
Keyword
A word or phrase that describes the content on a page and that users type into search engines to find information.
Local SEO
The practice of optimizing a business's online presence to attract more customers from relevant local searches.
Meta Description
An HTML element that provides a brief summary of a web page, often displayed in search engine results below the title.
Mobile-First Indexing
Google's practice of predominantly using the mobile version of a website for indexing and ranking purposes.
Organic Traffic
Website visitors who arrive through unpaid search engine results rather than through paid advertising.
Schema Markup
Code added to a website that helps search engines understand content and display rich results in SERPs.
Search Engine Optimization (SEO)
The practice of optimizing websites to rank higher in organic search engine results and drive more qualified traffic.
Title Tag
An HTML element that specifies the title of a web page, displayed in search results and browser tabs.