What is a Backlink?
A backlink (also called an inbound link) is a link from one website to another. In SEO, backlinks act as “votes of confidence” from one site to another, signaling to search engines that the linked content is valuable and trustworthy.
Why Backlinks Matter
- One of Google’s top ranking factors
- Pass “link equity” to boost authority
- Drive referral traffic
- Help search engines discover content
- Build brand awareness
Types of Backlinks
- DoFollow: Pass link equity (most valuable)
- NoFollow: Don’t pass equity but still valuable
- Editorial: Naturally earned through quality content
- Guest Post: From contributing to other sites
- Directory: From business listings
Building Quality Backlinks
Create link-worthy content (research, guides, tools), do outreach to relevant sites, guest post on industry blogs, fix broken links, get mentioned in resource pages, and earn press coverage.