What is Bounce Rate?
Bounce rate is a web analytics metric that measures the percentage of visitors who land on a page of your website and then leave without clicking through to any other pages or taking any meaningful action.
How Bounce Rate is Calculated
Bounce Rate = (Single-page sessions / Total sessions) × 100
For example, if 1,000 people visit your homepage and 400 leave without visiting another page, your bounce rate is 40%.
What’s a Good Bounce Rate?
- Blog posts: 70-90% (visitors often read and leave)
- Landing pages: 60-90% (depends on the goal)
- Service pages: 40-60%
- E-commerce: 20-45%
- B2B websites: 30-50%
How to Reduce Bounce Rate
Improve page load speed, ensure content matches user intent, add clear calls-to-action, improve internal linking, and make navigation intuitive. Mobile optimization is also critical as mobile users tend to bounce more frequently.