What is Click-Through Rate?
Click-Through Rate (CTR) is a metric that measures how often people who see your content (ad, email, search result, etc.) end up clicking on it. It’s expressed as a percentage.
CTR Formula
CTR = (Number of Clicks / Number of Impressions) × 100
If your ad is shown 10,000 times and receives 200 clicks, your CTR is 2%.
Average CTRs by Channel
- Google Search Ads: 3-5% average
- Google Display Ads: 0.5-1% average
- Facebook Ads: 0.9-1.5% average
- Email Marketing: 2-5% average
- Organic Search (Position 1): 25-30%
How to Improve CTR
Write compelling headlines, use relevant keywords, include strong calls-to-action, test different ad copy variations, and ensure your content matches user intent. For email, personalization and subject line optimization are key.