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Digital Marketing

Content Management System (CMS)

Software that helps users create, manage, and modify website content without needing specialized technical knowledge.

What is a Content Management System?

A Content Management System (CMS) is software that allows you to create, edit, organize, and publish digital content without needing to write code. Popular examples include WordPress, Drupal, and Shopify.

Key CMS Features

  • Visual editor: Write and format content without coding
  • Media management: Upload and organize images, videos, files
  • User management: Control who can access and edit content
  • Templates: Pre-built designs for consistent layouts
  • Plugins/Extensions: Add functionality like forms, SEO tools

Popular CMS Platforms

WordPress powers over 40% of websites and is highly customizable. Shopify is ideal for e-commerce. Webflow offers more design control. HubSpot CMS integrates with marketing automation.

Choosing a CMS

Consider your technical skills, budget, scalability needs, SEO requirements, and whether you need e-commerce functionality. WordPress remains the most versatile option for most businesses.

MORE DIGITAL MARKETING TERMS

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Brand Awareness

The extent to which consumers recognize and recall a brand, its products, and its unique attributes.

Customer Relationship Management (CRM)

Technology and strategies for managing all your company's interactions with current and potential customers.

Impression

The number of times content (an ad, email, post, or search result) is displayed, regardless of whether it was clicked.

Inbound Marketing

A strategy focused on attracting customers through valuable content and experiences rather than interruptive advertising.

Lead Generation

The process of attracting and converting strangers into potential customers who have shown interest in your products or services.

Lead Nurturing

The process of developing relationships with buyers at every stage of the sales funnel through targeted content and communication.

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