What is a Drip Campaign?
A drip campaign is a series of automated emails sent to subscribers over time based on a schedule or user actions. They “drip” valuable information to nurture leads toward a conversion.
Common Drip Campaign Types
- Welcome Series: Introduces new subscribers to your brand
- Onboarding: Guides new customers through product setup
- Lead Nurturing: Moves prospects through the sales funnel
- Re-engagement: Wins back inactive subscribers
- Abandoned Cart: Recovers potential sales
Drip Campaign Best Practices
Start with clear goals and defined segments. Space emails appropriately (not too frequent). Provide value in every email, not just sales pitches. Use personalization beyond just first name. Track metrics and optimize based on data.
Key Metrics to Track
Monitor open rates, click rates, unsubscribe rates, and ultimately conversion rates. Track where subscribers drop off to identify weak points in your sequence.