What is Inbound Marketing?
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Instead of pushing messages out, you pull prospects in through helpful, relevant content.
Inbound vs. Outbound
- Inbound: Blog posts, SEO, social media, content marketing
- Outbound: Cold calls, TV ads, billboards, direct mail
The Inbound Methodology
- Attract: Draw in the right people with valuable content
- Engage: Present solutions that align with their goals
- Delight: Provide help and support for customer success
Inbound Marketing Tactics
Content marketing and blogging, search engine optimization, social media marketing, email nurturing campaigns, lead magnets and gated content, webinars and podcasts, and marketing automation.
Benefits of Inbound
Generally lower cost per lead, attracts more qualified prospects, builds long-term brand authority, creates compounding returns over time, and aligns with how modern buyers research.