What is a Landing Page?
A landing page is a standalone web page created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after clicking on a link in an email, ad, or other digital location.
Landing Page vs. Homepage
- Homepage: Multiple navigation options, general information
- Landing Page: Single focus, one CTA, no distracting navigation
Types of Landing Pages
- Lead Generation: Collect contact information via forms
- Click-Through: Warm up visitors before purchase
- Sales: Long-form pages designed to close
- Squeeze: Minimal page focused on email capture
Landing Page Best Practices
Match the message to your ad, use a clear headline and value proposition, include social proof, minimize form fields, create urgency, and remove navigation distractions. A/B test everything.