ADFFECT
Creative Agency ■ Est. 2023
Let's Talk
Home / Glossary / Digital Marketing / Lead Generation
Digital Marketing

Lead Generation

The process of attracting and converting strangers into potential customers who have shown interest in your products or services.

What is Lead Generation?

Lead generation is the process of attracting potential customers (leads) and capturing their contact information so you can nurture them toward becoming paying customers.

Lead Generation Methods

  • Content Marketing: Blog posts, ebooks, whitepapers
  • Paid Advertising: Search ads, social ads, display
  • SEO: Organic search traffic
  • Email Marketing: Newsletter signups
  • Events: Webinars, trade shows
  • Referrals: Customer recommendations

Lead Magnets

A lead magnet is something valuable offered in exchange for contact information: free trials, templates, guides, calculators, assessments, or exclusive content.

Lead Quality

Not all leads are equal. Qualify leads based on budget, authority, need, and timeline (BANT). Use lead scoring to prioritize follow-up efforts on the most promising prospects.

MORE DIGITAL MARKETING TERMS

View All

Brand Awareness

The extent to which consumers recognize and recall a brand, its products, and its unique attributes.

Content Management System (CMS)

Software that helps users create, manage, and modify website content without needing specialized technical knowledge.

Customer Relationship Management (CRM)

Technology and strategies for managing all your company's interactions with current and potential customers.

Impression

The number of times content (an ad, email, post, or search result) is displayed, regardless of whether it was clicked.

Inbound Marketing

A strategy focused on attracting customers through valuable content and experiences rather than interruptive advertising.

Lead Nurturing

The process of developing relationships with buyers at every stage of the sales funnel through targeted content and communication.

Back to Glossary