What is Local SEO?
Local SEO is a search engine optimization strategy that helps your business be more visible in local search results on Google. Any business with a physical location or that serves a geographic area can benefit from local SEO.
Local SEO Ranking Factors
- Google Business Profile: Accuracy and completeness
- Reviews: Quantity, quality, and velocity
- Citations: NAP consistency across directories
- On-Page SEO: Local keywords, location pages
- Backlinks: Local and relevant links
Google Business Profile Optimization
Claim and verify your listing. Add accurate business information. Upload quality photos. Collect and respond to reviews. Post regular updates. Use relevant categories.
Local Pack Results
The “Local Pack” or “Map Pack” shows 3 local businesses at the top of search results. Appearing here can dramatically increase visibility and traffic for local businesses.