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Paid Advertising

Quality Score

Google Ads metric that measures the quality and relevance of your keywords, ads, and landing pages on a 1-10 scale.

What is Quality Score?

Quality Score is a diagnostic tool in Google Ads that gives you a sense of how well your ad quality compares to other advertisers. It’s measured on a scale of 1-10 at the keyword level.

Quality Score Components

  • Expected CTR: How likely your ad will be clicked
  • Ad Relevance: How closely your ad matches search intent
  • Landing Page Experience: How relevant and useful your landing page is

Why Quality Score Matters

  • Higher Quality Score = lower CPCs
  • Better ad positions at lower costs
  • More impressions for your budget
  • Improved overall campaign performance

Improving Quality Score

Create tightly themed ad groups with relevant keywords. Write compelling ad copy that matches search intent. Ensure landing pages are relevant, fast, and user-friendly. Use ad extensions to improve CTR. Continuously test and optimize.

MORE PAID ADVERTISING TERMS

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Cost Per Acquisition (CPA)

The total cost of acquiring one paying customer through a specific campaign or channel.

Cost Per Click (CPC)

The amount an advertiser pays each time a user clicks on their ad.

Pay-Per-Click (PPC)

An advertising model where advertisers pay a fee each time their ad is clicked, buying visits rather than earning them organically.

Remarketing

A strategy that shows targeted ads to people who have previously visited your website or used your app.

Return on Ad Spend (ROAS)

A marketing metric that measures the revenue generated for every dollar spent on advertising.

Search Engine Marketing (SEM)

A form of digital marketing that promotes websites by increasing visibility in search engine results through paid advertising.

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