What is SEO?
Search Engine Optimization (SEO) is the practice of optimizing your website to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.
Three Pillars of SEO
- Technical SEO: Site speed, mobile-friendliness, crawlability, indexing
- On-Page SEO: Content quality, keywords, titles, meta descriptions
- Off-Page SEO: Backlinks, brand mentions, domain authority
Key Ranking Factors
- High-quality, relevant content
- Backlinks from authoritative sites
- Page experience (speed, mobile, security)
- Search intent match
- E-E-A-T (Experience, Expertise, Authority, Trust)
SEO Timeline
SEO is a long-term investment. Expect 3-6 months for initial results and 6-12 months for significant organic traffic growth. Results compound over time as you build authority and content.