What is a Value Proposition?
A value proposition is a statement that explains how your product or service solves customer problems, what benefits it delivers, and why customers should buy from you instead of competitors. It’s your core marketing message.
Value Proposition Components
- Target Customer: Who is this for?
- Problem Statement: What problem does it solve?
- Solution: How does your product solve it?
- Benefits: What’s in it for the customer?
- Differentiator: Why choose you over alternatives?
Value Proposition Examples
Stripe: “Financial infrastructure for the internet”
Slack: “Where work happens”
Uber: “Tap a button, get a ride”
Creating Your Value Proposition
Interview customers to understand their problems. Identify what makes you unique. Focus on benefits, not features. Keep it clear and concise. Test different versions to see what resonates.