What is Viral Marketing?
Viral marketing is a strategy where content spreads rapidly from person to person, like a virus. The goal is to create something so compelling that people voluntarily share it with their networks, achieving massive reach at minimal cost.
Elements of Viral Content
- Emotional Trigger: Makes people feel something strongly
- Shareability: Easy to share across platforms
- Relevance: Connects with current events or trends
- Unexpectedness: Surprises or delights viewers
- Social Currency: Makes sharers look good
Viral Marketing Tactics
- Create remarkable, share-worthy content
- Make sharing frictionless
- Leverage influencers for initial reach
- Tap into emotions (humor, inspiration, surprise)
- Build referral incentives into your product
Viral Marketing Reality
True viral campaigns are rare and often unpredictable. Focus on creating consistently good content rather than chasing virality. When something does take off, be ready to capitalize on the momentum.