What is a Webinar?
A webinar (web-based seminar) is a live or recorded online presentation, lecture, or workshop conducted over the internet. Webinars are popular for lead generation, customer education, and thought leadership.
Webinar Formats
- Educational: Teaching a skill or concept
- Product Demo: Showcasing features and benefits
- Panel Discussion: Multiple experts discussing topics
- Q&A Session: Interactive audience questions
- Case Study: Deep-dive into success stories
Webinar Benefits
- High-quality lead generation
- Establishes authority and expertise
- Scalable education delivery
- Creates repurposable content
- Builds personal connection with audience
Webinar Best Practices
Promote well in advance, send reminder emails, start on time, keep content valuable and actionable, include interactive elements (polls, Q&A), and follow up with attendees and no-shows.